Custom Printed Bookmarks: Small Product, Big Impact
Looking for a marketing tool that’s affordable, practical, and actually gets used? Say hello to the humble bookmark. Small in size but big in impact, custom printed bookmarks are one of the most underrated pieces of promotional material out there—and we absolutely love creating them for businesses right across Australia.
Why Bookmarks Work
Bookmarks tick a lot of boxes. They're cheap to produce, easy to hand out, and they stick around—literally. People pop them in books, diaries, notebooks, planners, and even keep them on desks as mini reference cards. That means your branding stays visible far longer than a flyer ever could.
They’re especially popular in:
- Bookshops and libraries
- Schools and universities
- Creative businesses (artists, illustrators, publishers)
- Events, expos, and conferences
- E-commerce packages as thank-you gifts
Whether you’re spreading a message, building brand awareness, or just want a neat little freebie that won’t break the budget, bookmarks are a clever way to go.
What Makes a Good Bookmark Design?
Designing a bookmark isn’t just about slapping your logo on a rectangle and calling it a day. Here are a few quick tips to make sure your design hits the mark:
1. Keep it vertical (usually).
Most bookmarks are portrait orientation—don’t fight it unless you have a solid reason.
2. Think double-sided.
The back is prime real estate. Add a quote, a tip, your website, or something useful that encourages people to keep it.
3. Make it pretty and practical.
Yes, branding matters—but so does beauty. People keep bookmarks that look nice or feel good to hold. Consider adding patterns, illustrations, or a fun theme.
4. Include a clear call-to-action.
Want them to visit your website? Follow you on socials? Make sure that’s visible—but subtle. This isn’t a billboard.
5. Choose the right stock.
Glossy or matte? Rounded corners? Thick or thin? We can help you pick the best finish based on how you want your bookmarks to feel.
Here’s What We Offer
At Dumont Industries, we work with all kinds of clients—from local schools to national brands—and we’re here to make the process easy.
You can:
- Supply your own design (we’ll check it for print-readiness)
- Work with our design team to create something from scratch
- Choose from a variety of sizes, finishes, and quantities
- Ask us for ideas—we’ve seen a lot of clever bookmarks in our time!
We print locally, ship Australia-wide, and offer helpful advice at every step. Whether you need 100 or 10,000 bookmarks, we can tailor the job to suit your needs.
Not Just for Reading
While bookmarks obviously suit book lovers, they’re also surprisingly versatile. Some creative uses we’ve seen:
- Mini calendars
- Step-by-step guides
- Product care instructions
- QR code holders
- Event schedules or agendas
- Encouragement cards or daily quotes
They’re a simple way to slip your brand into someone’s life without being pushy about it.
Ready to Get Started?
If you're looking for a promotional product that’s actually useful, has a longer shelf life than most flyers, and doesn’t cost a fortune, custom bookmarks are a fantastic choice.
Drop us a line to chat through your ideas—we’re happy to help whether you’ve got a full design ready or just a scribble on a napkin.
We’ll make it easy, we’ll make it look good, and we’ll make sure it works.