Your Event Marketing Checklist: Make Your Stall Stand Out

Events and expos are powerful platforms for showcasing your brand, building relationships, and generating leads. But standing out in a sea of booths isn’t easy—especially when everyone has the same goal: get more sales.

Here at Dumont Industries, we’ve supported clients across countless industries with everything from eye-catching signage to event collateral and promo items. And we’ve learned a thing or two about what makes a stand truly work.

So whether you’re a first-timer or seasoned exhibitor, this event marketing checklist will help you plan smart, engage with confidence, and leave a lasting impression.

1. Attract People to Your Stand 🎯

The first battle is attention. If your display blends into the background, you’ll miss potential opportunities before they even start. Here’s how to stand out for the right reasons:

✅ Use bright, bold visuals
Make sure your signage and displays are professionally designed, colourful, and easy to read from a distance. Brand recognition starts with visibility.

✅ Create a warm, welcoming space
Layout matters. Keep the space open, friendly, and comfortable to walk into. Add stools, plants, soft lighting or even music if appropriate—make it inviting!

✅ Incorporate an interactive element
Think games, demos, giveaways, or even a digital spin-the-wheel. An activity gives people a reason to stop and talk.

✅ Be instantly understandable
Make it obvious what you offer. Use short, punchy headlines or signage like: "Need Custom Printing Fast?" or "Packaging That Gets You Noticed."

2. Equip Your Stand with Print Marketing That Converts 🖨️📋

Once you’ve drawn them in, it’s time to inform. Great print collateral gives your team talking points, helps guide conversations, and ensures your business is remembered after the event.

Here’s what to include:

📘 Product Catalogues
For businesses with a wide range of offerings, these are ideal for hot leads. Keep them well designed and branded, and hand them to people who show strong interest.

📄 DL or A4 Flyers
Perfect for focused info—great for individual services, product launches, or offers. These are easier to hand out in volume and more likely to be read later.

💳 Business Cards
Still essential, especially for B2B networking. Include your job title, mobile number and website—and make sure your design matches the rest of your materials.

🎟️ Printed Vouchers
Encourage post-event engagement with a special offer. A limited-time discount or freebie can drive customers to reach out once the event is over.

🔁 Loyalty Cards
If you’re in retail or recurring services, these are fantastic for building repeat custom. Hand them out to both new leads and current customers who pop by your stand.

🖊️ Branded Notepads
People love free stationery—especially when it’s useful. Give away notepads branded with your logo and contact details. It's a small gift with long-lasting visibility.

3. Choose Promotional Items That Stick (Literally and Figuratively) 🎁🧲

Everyone loves a freebie, but it’s important to be strategic with your giveaways. Go for items that:

• Are useful (desk-friendly is ideal)
• Show off your branding clearly
• Won’t be binned as soon as someone gets home

Here are a few tried-and-true options:

🗒️ Notepads
🧲 Magnets
📚 Bookmarks
🎯 Badges
🚗 Hanging car air fresheners
📅 Desk calendars
🛍️ Branded canvas tote bags – great for carrying all their event loot!

Hot tip: Think about size and weight too. Lightweight, compact items are more likely to get taken home and used.

4. Plan for After the Event 🔄📞

Don’t let all your hard work go to waste—plan a post-event follow-up strategy. Make sure you:

✅ Collect contact details (with permission) using forms, digital signups, or QR code links
✅ Tag and track hot leads so you can prioritise follow-up conversations
✅ Send thank-you emails to people who engaged at your booth
✅ Add them to your email list (if they’ve opted in) with a follow-up offer or newsletter

The goal is to stay front-of-mind, long after the event wraps up.

5. Don’t Forget the Essentials 📦🪪

Here’s a quick list of physical items you’ll need for your stand:

• Printed banners or pull-up signage
• Tablecloths or branded backdrops
• Product samples or props
• Brochures, flyers, and business cards
• Pens, clipboards, and sign-up forms
• A lead capture system (even a simple iPad form will do)
• Hand sanitiser, wipes, water bottles, snacks
• Tape, scissors, markers — you’ll be glad you brought them!

Final Thoughts: Print Still Wins at Events 🎉

Events are fast-paced, competitive, and full of potential. While digital marketing has its place, nothing beats the tactile power of a beautifully printed catalogue, a branded giveaway, or a crisp business card handed over with a smile.

At Dumont Industries, we can help you pull together everything you need to make your event presence shine—from banners and backdrops to booklets, flyers, and unique promo items. And we’ll do it with fast turnaround, expert design, and delivery anywhere in Australia.

Planning your next event? Let’s chat about how we can make your print marketing the talk of the trade floor.